Reimagining Kozy Karpets
Complete Brand Transformation
This freelance project involved creating a comprehensive online presence for Kozy Karpets Ltd, a well-established local flooring business. The work encompassed web development, design, SEO, and digital strategy, effectively bringing this traditional business into the digital age.
Gallery
Kozy Karpets Ltd needed to establish their first significant online presence. My role was to develop a full digital strategy and implement all aspects of their online brand.
Key Components:
- Web Development:
- Built a responsive website using Next.js, Tailwind CSS, and Framer Motion
- Focused on performance, aesthetics, and user experience
- Design:
- Created a new logo with Adobe Illustrator
- Developed a warm, inviting colour palette and soft design direction
- SEO and Digital Strategy:
- Implemented targeted keywords and encouraged customer reviews
- Set up and strategized for social media platforms
- Set up social media accounts with cohesive branding.
- Technical Setup:
- Managed domain registration and hosting
- Established custom domain emails
Challenges
The main challenge was translating the established brand of a traditional business into a compelling online presence. This was addressed through careful design choices and a comprehensive digital strategy.
Results
The project successfully established Kozy Karpets Ltd's first online presence, positioning them to reach a broader audience and compete in the digital marketplace.
This project showcases my ability to handle all aspects of establishing an online brand presence, from technical development to design and digital strategy. By combining modern web technologies with thoughtful design and SEO practices, I created a digital solution aligned with the client's brand and business goals.